Prior to the release of their new album this month, CRAVITY have shared the summery mid-tempo Cheese. That title conjures all sorts of… well… cheesy ideas in my mind, but the track itself is rather subdued. It’s certainly not among their strongest material, but the vibe is nice.
I’ll echo a frequent Bias List critique and say that Cheese would have benefited greatly from stronger melodies. Its bouncy, backyard-BBQ energy is fun and groovy. The guys sound great, and the laidback production gives them plenty of space to stretch. However, most of Cheese is crafted from the kind of sing-talk (or sometimes, sing-shout) that doesn’t really go anywhere. The chorus is frustratingly dull, opting for truncated vocal lines when we could have had a sunny melodic centerpiece. And the less said about the chanted bridge, the better…