It’s Amazon Prime Day, and the deals are starting to roll in.
Running four days, rather than the normal two, you’ll be able to shop Prime Day, including all of the best Amazon Prime Day Kindle deals from now through the end of the day on July 11. Every Kindle model is currently discounted, and some are reaching all-time low prices.
There’s even a Kindle Unlimited Prime Day deal to get free books! When you shop a new Kindle, you’ll get three months of Kindle Unlimited free to explore everything that the unlimited library has to offer.
Remember, you’ll need to be an Amazon Prime member to take advantage of these great deals, but you can sign up for 30 days free before committing to a paid membership.
If you have your eye on a Kindle while it’s on sale for Prime Day, you know what to do: add it to your cart!
These deals will be gone in a flash, and you don’t want to miss out. We’ve sorted the deals out into a few categories, so use the links below to jump around and find your perfect Kindle.
Best Amazon Prime Day Kindle deals
Kindle
The basic Kindle is its lightest and most compact size yet. It comes with a brighter front light (25% brighter at max setting than the previous Kindle generation), dark mode, and the same glare-free matte display you know and love.
Screen size: 7-inches | Colors: Black, Matcha | Storage: 16 GB | Battery life: Up to 6 weeks
Kindle Paperwhite
The Kindle Paperwhite is my favorite, and as an e-reader tester, the one I recommend to most people. It has actually gotten even better following its October 2024 update. With a higher contrast ratio and 25% faster page turns, it’s the fastest Kindle Paperwhite ever. It’s still waterproof and still allows users to customize not just screen brightness, but also warmth.
Screen size: 7-inches | Colors: Black, Raspberry, Jade | Storage: 16 GB | Battery life: Up to 12 weeks
Kindle Paperwhite Signature Edition
Aside from a metallic finish instead of a matte one, some of the major things that set the Signature Edition apart from the standard Paperwhite (a.k.a. what you’re splurging on!) are the expanded storage and an auto-adjusting front light that adapts to your surroundings, getting brighter when you’re in sunlight and darker as the night goes on to adapt to your environment. It’s a small upgrade that makes a huge difference.
When you can get the Signature Edition for its lowest price ever — and lower than the Paperwhite standard model — why wouldn’t you?!
Screen size: 7-inches | Colors: Metallic Black, Metallic Raspberry, Metallic Jade | Storage: 32 GB | Battery life: Up to 12 weeks
Amazon Kindle Colorsoft Signature Edition
Now at its lowest price ever, the Kindle Colorsoft Signature Edition has an upgraded 7-inch screen with 300 ppi resolution in black and white and 150 ppi resolution in color. The matte, anti-glare screen is perfect for reading in any environment, enhanced by the auto-adjusting front light that changes the screen brightness based on your surroundings.
Aside from the color screen, the Colorsoft Signature Edition model is identical to the Paperwhite Signature Edition.
Screen size: 7-inches | Colors: Metallic Black | Storage: 32 GB | Battery life: Up to 8 weeks
Amazon Kindle Kids
The Amazon Kindle kids edition is your basic Kindle and then some, and it’s not just for kids. It’s just the basic Kindle model with a fun, kid-friendly case and a six-month subscription to Amazon Kids+, which will give little ones unlimited access to appropriate chapter books, graphic novels, and more.
Another highlight of the Kids Edition is the two-year warranty: if it breaks, Amazon will replace it for free.
Screen size: 7-inches | Colors: Space Whale, Ocean Explorer, Unicorn Valley | Storage: 16 GB | Battery life: Up to 6 weeks
Kindle Paperwhite Kids
There’s nothing different about the actual device here at all; it is literally just the black Kindle Paperwhite in a fun case (that you can take off and never look at again, if you don’t want to). It has the same 7-inch anti-glare screen, long battery life, and fast page turns that make the Paperwhite one of the best e-readers.
Screen size: 7-inches | Colors: Cyber City, Diary of a Wimpy Kid, Starfish | Storage: 16 GB | Battery life: Up to 12 weeks
Amazon Kindle Scribe
The Kindle Scribe is Amazon’s first e-reader that combines reading with writing, allowing users to take handwritten notes directly on the screen. It features an extra-large 10.2-inch Paperwhite display and comes with a Basic Pen for a natural writing experience. Ideal for both readers and note-takers, it supports annotation in books and organization of notebooks, journals, and PDFs.
Screen size: 10.2-inches | Colors: Tungsten, Metallic Jade | Storage: 32 GB | Battery life: Up to 12 weeks
Amazon Kindle Colorsoft Signature Edition Essentials Bundle
Save $151.00 on a new Kindle Colorsoft when you pair it with a wireless charging dock and a plant-based leather case available in Raspberry, Jade, and Black.
Amazon Kindle Scribe (16GB) Essentials Bundle
If you bundle the Kindle Scribe with a plant-based leather folio case, a premium pen for note-taking and more, and a power adapter for the included charging cable, you’ll save $200 on the entire package.
Kindle Paperwhite Essentials Bundle
When you shop the Kindle Paperwhite Essentials Bundle, you’ll have to make a few choices. First, the kind of case you want: fabric or leather. Then, the color of your device: black, rapsberry, or jade. Then you’ll save up to $65 on the whole package, which also includes a power adapter!
Kindle Paperwhite Signature Edition Essentials Bundle
Making the upgrade to a Kindle Paperwhite Signature Edition will come with the same choices: cover type (fabric or premium leather) and device color. This one, instead of a power adapter, comes with a wireless charging stand designed for Kindles.
Kindle Essentials Bundle
Available in black and matcha, save 25% when you bundle the basic Kindle with a fabric folio cover and a power adpater.
Mission Clear Case for Kindle Paperwhite and Kindle Colorsoft Signature Edition
If you’re the type to express your personality with stickers or a decorative skin on the back of your Kindle, a clear case is the way to go. This one is flexible, offering a sleek, lightweight look with maximum drop protection — all for 50% off.
Made for Amazon Wireless Charging Dock for Kindle Paperwhite Signature Editions and Kindle Colorsoft
Made by Anker, this wireless charging dock is compatible with any Kindle model with wireless charging capabilities, including the new Kindle Colorsoft and the Kindle Paperwhite Signature Edition.
MoKo 3 Pack Screen Protector for 7″ Kindle Paperwhite 12th Generation 2024 and Kindle Colorsoft Signature Edition
If you’re the type to throw your Kindle in a bag without a case that includes a cover, you’ll definitely want to invest in a good screen protector. Easy to apply and remove air bubbles from, you’ll keep your Kindle screen safe from scratches, damage, and more.
Strapsicle Kindle E-Reader Holder
Cut down on hand cramping and read more comfortably with the Strapsicle. It’s secure enough to prevent drops, as well, and the brand notes it’s perfect for people with mobility challenges like arthritis, cerebral palsy, and nerve damage. I personally use mine as a failsafe when reading in the pool — I know my Kindle is secure when I have it strapped onto my hand like this.
DATAFY Remote Control Clicker for Kindle
The TikTok-famous Kindle page-turner is an accessory well worth the price. Attach the small clip to the side of your Kindle screen (where you would press it to turn the page) and pair the remote to it; now, every time you click the remote button, your page will turn without having to hold the device. It’s great for mostly hands-free reading, like propping your Kindle up on a treadmill while you work out, or keeping your hands underneath a blanket while something else holds your device up.
MoKo Case for 7″/6.8″ Kindle Paperwhite(12th/11th Generation-2024/2021) and Kindle Colorsoft Signature Edition
Protect your Kindle with this slim case that comes with a handful of great features. It has a cover that activates an auto wake/sleep function so you won’t have to turn the Kindle on or off, just open or close the case. It also comes with a hand strap for comfortable reading and a kickstand for hands-free reading.
Lamicall Gooseneck Tablet Holder
Master the art of reading in bed with the Lamicall Gooseneck Tablet Holder, which offers hands-free reading (when paired with a page-turner) so you can get cozy in bed and read without your arm going numb from your laying position. Simply clamp it onto a surface like a headboard or bedside table and pop your Kindle into it.
Viozon Tablet Stand Pillow
This pillow is the next best thing if you don’t have space to clamp a gooseneck holder. You can place it on pretty much any surface and still get the mostly hands-free experience you want. Plus, the design comes with a built-in snack bowl. What’s not to love?
PopSockets Phone Grip Compatible with MagSafe
Though more widely known as a phone grip, PopSockets also make an excellent grip on Kindle devices. We recommend this MagSafe model, because even though Kindles aren’t MagSafe compatible on their own, the included sticky adapter ring makes it compatible. Using that, as opposed to a traditional stick-on PopSocket allows you to remove it and move it around easily.
Your Prime Day FAQs, answered
How long does Prime Day last?
In a new twist for 2025, shoppers have 4 days to take advantage of Prime Day discounts. This sale starts on July 8 at 12:01 a.m. PT and runs through July 11 at 11:59 p.m. PT.
When does Prime Day end?
Prime Day 2025 ends on July 11 at 11:59 p.m. PT, so east-coasters have until about 3 a.m. on July 12 their time to shop the deals.
Do you have to have Amazon Prime to shop Prime Day?
Prime Day is a member-exclusive sale event. Interested shoppers can grab a 30-day free trial to try Prime, and its many benefits, with no strings attached.
Do Prime Day deals change?
Yes! Amazon drops new deals daily, slashing prices on already-discounted bestsellers throughout the sale. Additionally, keep an eye out for Lightning Deals, which last for a very limited time until stock runs out. Act fast when you see a good deal, they don’t last forever!
What are the best Prime Day deals?
From reporting on Amazon sales throughout the years, we can tell you for certain that it’s the ideal period to stock up on household essentials, score great deals on vacuums, tech and appliances, refill your skincare empties, and comb through the massive catalog of Amazon best-sellers.
Is Prime Day worth it?
We certainly think so! Prime Day is a great chance to score Black Friday-worthy discounts on thousands of deals, including everything from big ticket items to Post reader-favorite trash bags. Our team diligently sorts through all the offers to find you the very best items to grab on sale.
When is the next Prime Day?
Already wondering when the next Amazon Prime Day is? Prime Day takes place in July each year, so it’s safe to assume it will take place in mid-July 2026 — similar to previous years. Can’t wait to shop more Amazon deals? Look out for Amazon’s Prime Big Deal Days sale, which typically runs in October for shoppers looking to beat the holiday rush of Black Friday.
Don’t miss Post Wanted’s around-the-clock coverage. Click here to find all of the best deals.
For over 200 years, the New York Post has been America’s go-to source for bold news, engaging stories, in-depth reporting, and now, insightful shopping guidance. We’re not just thorough reporters – we sift through mountains of information, test and compare products, and consult experts on any topics we aren’t already schooled specialists in to deliver useful, realistic product recommendations based on our extensive and hands-on analysis. Here at The Post, we’re known for being brutally honest – we clearly label partnership content, and whether we receive anything from affiliate links, so you always know where we stand. We routinely update content to reflect current research and expert advice, provide context (and wit) and ensure our links work. Please note that deals can expire, and all prices are subject to change.